WE IMPROVE YOUR customer engagement

The voice of your customers

With the intense pressure to compete in today’s digital marketplace and deliver even more in less time, the quality of your product or service is put under massive pressure to be perfect.  QalyA is our solution to this problem, based on a three point approach to address each of the three pillars of Quality that affect your digital reputation.

Technical Quality


"Does It Work How It's Supposed To?"

Improve the technical quality by reducing the number of defects in the field.

Customer Experience & Journey


"Does The Customer Actually Like It?"

Improve the customer experience by listening to the sentiment of the customer.

Reputation & Visibility


"Does The Customer Perceive Its Real Value?"

Improve the perception users have about products by improving quality and increasing advocate conversations

Through The Power Of...

Regular testing and surveying can only ever give a partial view of your product, as with the limited resources of your QA team and their naturally predisposed viewpoint, they can never compare with the complexities of the real world and that’s where Clariter comes in.

We can complement your regular team in the real world providing that vital insight into your customers real-life experience, finding more defects and usability issues, in less time and before they can reach your end customers.


Is our way of mobilising real users to trial your products and services to improve their quality, either through finding bugs or making recommendations about how the user experience can be improved.

Data Analysis

Is our data based approach, to the insight which can be gained from the analysis of the emotive comments, that your customers are placing on social networks.

Discover Where You Are On The Clariter Quadrants


Our three Clariter Quadrants rank your performance in comparison to your competition and against yourself over time as your progress in improving the quality of your product or service based on the feedback from our campaigns.

Assessing whether your product/service does what your customer it to do and how easy it is for them to do that, but executing more test cases, even those not planned to cover more devices and real world situations.

Assessing how well your product/service is known, how it compares to the competition and what it’s reputation is to quantify how well the product is marketed and ultimately why people are or are not buying it.

Combining the first two quadrants gives you both the insight into your customers perception of you product/service and empowers you with a method to measure the performance of your improvement action plan.

We Drive The Best Digital Customer Experience For Your Customers


It doesn’t just require testing but also a continuous improvement approach, looking at every aspect of your product and service, from inception to purchase to after sales.






See What Our Clients Are Saying

TIM has decided to invest and strongly focus on the multimedia entertainment sector through its Video, Music and Gaming platforms. For TIM it was essential to constantly improve in parallel both the technical quality of the product and the customer experience for its consumers. Thanks to Clariter and its unique combination of In-lab testing, crowd testing and quality of experience activities, for guiding us to a position of market leadership, over the last three years.

Mario d’Angelo

Executive Manager – Multimedia & Digital Service, Telecom Italia Mobile


The current digital economy makes it more important than ever to retain your customers. Whether that's through quality of product, quality of service, brand reputation, or something else, understanding why your customers leave, or stay, will define your future success.

Clariter Founders


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Via Cristoforo Colombo, Rome, 112, 00154

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