Multi Experience
When developing digital products, services, and experiences, multiexperience essentially means two things: Interacting across multiple touchpoints & Ensuring a seamless experience across touchpoints
Multiexperience has moved the focus from technology and channels to thinking about how people use applications and interact with a company. It seeks to provide optimal experiences that are tailored to the individual customer or user, their context, and the touchpoints and interaction modalities they choose to accomplish any given task.
It’s relevant because…
the concepts of multichannel, omnichannel and multiexperience may appear similar. But just like omnichannel is the next evolution of multichannel, multiexperience is the next evolution of omnichannel.
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