In a world where your brand is not irreplaceable, the Customer Experience is what makes you unique
The customer experience involves all the interactions that customers have with your company. It is the sum of all the experiences lived in every touchpoint. 65% of companies consider it a priority to invest in customer satisfaction.
It’s relevant because…
if your clients have a bad customer experience, you can lose business and have reputation issues. After just one bad experience, one-third of your clients might leave you, while 60% would decide to do business with a rival. On the other side, enhancing the customer experience might be advantageous for your business. There could be a 15-20% increase in customers and loyalty. Finally, it increases consumer satisfaction by 10–20%.