The agility of the crowd
Google makes about five thousand improvements a year to its search engine by continuously monitoring the behavior of its users. This summarizes, in my opinion, in a clear and effective way, the new competitive paradigm: you need to do the right thing well and quick!...
Customer Journey
“Customer Travel is the means to understand and analyze the consumer experience, that is, the internal and subjective reaction to any direct or indirect contact of a consumer with a company” (Meyer and Schwager, Harvard Business Review). Customer Travel is...
Expected usability: the bridge between usability and user experience
In the era of the experience economy (Gartner), the idea of the prevalence of the user experience over usability and quality in use is becoming more and more insistent. We are also witnessing an inappropriate use of terminology in which the definitions of usability...
Crowdsourcing Week 2019
On 12 and 13 September, our Clariter’s Crowdsourcing Best Practice attended the yearly Crowdsourcing Week conference in San Francisco with Manuel Gambardella, Director of the Crowdsourcing Best Practice, Tommaso Lucentini, Marketing Director and Head of...
USER EXPERIENCE IN THE “ERA OF SOUND”
Fun Fact: At ESPN.com – the well-known U.S.-based pay television sports channel – revenues jumped 35% after they listened to their community and implemented suggestions around redesigning their homepage. Not such a Fun Fact: 88% of online consumers are less...
