by admin | May 25, 2020 | Blog - English
Part I: Measuring Customer Engagement and Customer Experience This article is the first of a series of three articles. Nowadays, companies must supply exceptional customer experience if they want to stay competitive. So, they need to become Customer-Centric, as a...
by admin | Apr 3, 2020 | Blog - English
Keep delivering your products and digital services thanks to Qalya Maintain and improve your “Customer Engagement” with Clariter. Clariter is strongly specialized in technical quality assurance services and Software Testing, making it available, through...
by admin | Nov 19, 2019 | Blog - English
“Customer Travel is the means to understand and analyze the consumer experience, that is, the internal and subjective reaction to any direct or indirect contact of a consumer with a company” (Meyer and Schwager, Harvard Business Review). Customer Travel is...
by admin | Nov 8, 2019 | Blog - English
In the era of the experience economy (Gartner), the idea of the prevalence of the user experience over usability and quality in use is becoming more and more insistent. We are also witnessing an inappropriate use of terminology in which the definitions of usability...
by admin | Oct 4, 2019 | Blog - English, Crowdsourcing
On 12 and 13 September, our Clariter’s Crowdsourcing Best Practice attended the yearly Crowdsourcing Week conference in San Francisco with Manuel Gambardella, Director of the Crowdsourcing Best Practice, Tommaso Lucentini, Marketing Director and Head of...
by admin | Jul 16, 2019 | Blog - English, Strategic Marketing
Fun Fact: At ESPN.com – the well-known U.S.-based pay television sports channel – revenues jumped 35% after they listened to their community and implemented suggestions around redesigning their homepage. Not such a Fun Fact: 88% of online consumers are less...
